What we Do

MCWAP offers many services in the preventive and health promotion fields to realize its vision that no woman or child in Pakistan dies due to preventable causes. MCWAP offers these services at its Maternal and Child Health (MCH) Centers, which cater for definite population units residing within a delineated area. All MCWAP services are community-family based. For example, as mothers and mothers-in-law play a prominent role in the lifestyle and health status of women, they are engaged and encouraged to accompany their daughters and daughters-in-law to the service centers; family members’ presence at MCH Centers offers opportunities for creating meaningful understanding and appreciation of MCWAP’s services among families.

Diagnostic and primary level treatment facilities are also made available. Client referrals are made to other health service units when required. In case of needing hospitalization, beneficiaries are referred to appropriate health and hospital facilities.

MCWAP’s methodology is to offer a structured and step-by-step approach in providing its MCH services. MCWAP’s strategy is the following:

1. Identification

In each service area, a comprehensive door-to-door survey is carried out to identify all women and children who are in need of MCH services. Women of child-bearing age (pregnant, non-pregnant) and all infants and children under age five are identified. Their demographic details and family history are registered.

1. Identification

In each service area, a comprehensive door-to-door survey is carried out to identify all women and children who are in need of MCH services. Women of child-bearing age (pregnant, non-pregnant) and all infants and children under age five are identified. Their demographic details and family history are registered.

2. Preparation of Family

  1. Registration number of each family (reproductive age group) in the service/project area.
  2. Socio-demographic characteristics of the family.
  3. Complete health record of all women of childbearing age in the family.
  4. Growth monitoring of all infants and preschool children in the family.
  5. Immunization record of all children under age five in the family.

3. Antenatal, Natal & Postnatal Services

All pregnant women are carefully followed up with until the termination of their pregnancy. They are encouraged to avail of drop-in clinics as they need. The following standard services are available in the MCH Centers:
  1. Registration of all pregnancies within 12-14 weeks.
  2. Four weekly antenatal check-ups of registered women up to 28 weeks along with record in family folders.
  3. Two weekly antenatal check-ups from 28-36 weeks.
  4. Weekly follow-ups from 36 weeks onwards.
  5. High-risk client identification and ensuring their early referral to hospitals and health clinics.
  6. Provision of necessary laboratory facility.
  7. Immunization of expectant mothers with tetanus toxoid.
  8. Advice about breast-feeding, nutrition and child spacing.
  9. Trained birth attendants are made available on an individual basis for child deliveries.
  10. Scheduled postnatal checkups are provided after deliveries. Neonates are examined and their vaccinations are done. Motivation for breast-feeding and child spacing is continuously done during pregnancy and after delivery.

6. Health Education, Skill Training & Advocacy Services

  • All women are encouraged to attend the MCH Centers for health education, hygiene instruction, skills and vocational training, and treatment of general ailments.
  • Training of Dais (Traditional Birth Attendants) and Health Care Workers is provided. Staff trainings are regularly arranged on latest techniques, in collaboration with the Health Department and other agencies like UNICEF.
  • Advocacy services are routinely provided for the promotion of health, personal hygiene and environmental hygiene, with the goal of positive behavior change.

7. Field Visits – Ambulatory Services

Field visits are regularly done for taking updates on each family; motivating the family to seek health care; on-the-spot education on various health-related topics; and for finding reasons for any dropouts from services.

8. Growth Monitoring

Growth monitoring of infants and children under five is done and recorded in the family folder.

9. Immunization Services

Immunization of children against nine preventable diseases is done in collaboration with the Punjab Health Department.

10. Family Planning Services

Services for child spacing and family planning are provided, including IUCD insertion; provision of contraceptive items such as condoms, pills, and injections; and imparting of general guidance on the subject.

11. Training

Training of Dais (Traditional Birth Attendants) and Health Care Workers is provided. Staff trainings are regularly arranged on latest techniques, in collaboration with the Health Department and other agencies like UNICEF.

12. Treatment of Minor Ailments

MCWAP facilitates the treatment of minor ailments for women and children, including preventive and curative services for Hepatitis patients like Hepatitis test, providing free medicines and services of qualified doctors.

MCWAP arranged a seminar on family planning at our Maternal and Child Health center in Nishat Colony, on 22 January 2026. Different methods of family planning available in Pakistan were explained along with their benefits, side effects and efficacy. Pictured are attendees as well as Dr. Shazia and Mrs. Aleeza conducting the seminar.

MCWAP organized free ultrasounds for
pregnant women in the village Dera Chahal
in Lahore - Punjab (2018)

MCWAP set up a free medical camp in the village
Malian Kalan in Lahore, Punjab, in 2017.
MCWAP physicians assessing patients and writing prescriptions.

MCWAP set up a free medical camp in the village
Malian Kalan in Lahore, Punjab, in 2017.
MCWAP physicians assessing patients and writing prescriptions.